The Modern CMO Agenda
Today’s marketing leaders must deliver highly agile and efficient marketing programs that demonstrate speed-to-market and measurable impact tied to overall business goals. Join our CMO community for exclusive events, insights and conversations with other senior business leaders.
CMO SPOTLIGHT
Prophet sat down with Carole Diarra, global vice president of marketing at UGG, to talk about how she’s using customer insights to drive deeper engagement to build a more relentlessly relevant brand. Watch the interview.
Carole Diarra
Global Vice President of Marketing
“The Prophet work was a rallying cry for the entire organization to galvanize around our primary consumer target. We’re all speaking the same language now.”
FEATURED PROJECTS
Top Challenges for the Modern CMO
As businesses look for new ways to uncover growth, the expectations of marketing are changing. Marketing leaders are being asked to build high-performing organizations that drive greater revenue capture on existing businesses while also cultivating new customer demand, all while proving the impact to key business outcomes that matter to their c-suite. To build relevance and drive revenue, CMOs need to ask:
- How do I capture the value of my brand?
- How do I think more holistically about my marketing investment from technology to channel spend?
- What can I do with A.I.?
Today’s marketers need to carefully weigh investments to determine an optimal mix of brand and demand marketing. While these two functions have often been at odds with each other, building an efficient marketing organization that upskills teams to deliver and measure results across both brand and demand can lead to better business outcomes.
Brand and Demand: The Interviews
In this content series, our team speaks with leading CMOs to understand the top challenges they’re facing and how they’re driving uncommon growth in today’s evolving market.
SERVICES
How we help our clients
We help modern marketers reach their goals by identifying the most efficient and effective pathways to build relevance and drive growth.
Growth Strategy
Driving strategic growth to increase revenue and customer demand.
Business Transformation
Driving purposeful, sustainable and impactful business transformation.
Brand Strategy
Developing brand portfolio strategies to build relevant and purposeful brands to increase market share.
Marketing Excellence
Generating and accelerating demand to increase conversion rates and basket size to demonstrate ROI.
Product and Experience Design
Delivering engaging experience through “Always On” customer intelligence.
Organization and Culture Change
Developing a high-performance marketing organization through talent and capabilities.
